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【AEW Webinar】Non-User Utility and Market Power: The Case of Smartphones


  • 研討會日期 : 2025-05-15
  • 時間 : 08:30
  • 主講人 : Professor Leonardo Bursztyn
  • 地點 : Register and join online
  • 演講者簡介 : Professor Leonardo Bursztyn received his Ph.D. in Economics from Harvard University in 2010. He is currently the Saieh Family Professor of Economics at the University of Chicago. His research interests are Behavioral Economics, Political Economy, and Development Economics.
  • 演講摘要 : Firms can enhance their market power by increasing their users' utility but also by decreasing the utility of competing products' users. We study this mechanism in the smartphone market, analyzing Apple's strategy of differentiating messages sent to Androids with "green bubbles." In surveys with U.S. college students, green bubbles are widely stigmatized, and most respondents—regardless of device—prefer their removal. In an incentivized experiment, iPhone users exhibit a significant willingness to pay to avoid green bubbles. Finally, we examine the market implications and document that removing green bubbles substantially increases respondents' likelihood of choosing an Android over an iPhone.
  • Working Paper Title : How Voters Process Information about Politicians? The Roles of Learning and Attention
  • Working Paper Speaker : Professor Siddharth George
  • Working Paper Speaker Biography : Professor Siddharth George received his Ph.D. in Economics from Harvard University in 2019. He is currently an Assistant Professor at the National University of Singapore. His research interests are Development Economics, Political Economy, and Labor Economics.