【Brownbag】The Tower of Babel: Localization, Translation, and International Trade

  • 研討會日期 : 2022-09-02
  • 時間 : 11:30
  • 主講人 : Professor Han Yang (楊宗翰)
  • 註冊 : 連結
  • 地點 : Conference room B110
  • 演講摘要 : Localization is the preparation of products for sale in another region. Using cross-country sales of PC games on the digital platform, Steam, this paper provides the first estimation of the effects of localization on trade and consumer welfare. We find significant positive effects of localization on sales in destination markets, and quantify the welfare effects of localization under CES preferences. Our counterfactual exercises suggest that, compared to zero localization, existing localization is associated with large consumer welfare gains across countries. Furthermore, moving toward universal localization for all games also leads to considerable increases in consumer welfare gains across countries.
  • 演講者簡介 : Professor Yang received his Ph.D. in Economics from Penn State University in 2019. He is currently an Assistant Research Fellow at the Institute of Economics, Academia Sinica. His primary research field is International Trade and secondary is Macroeconomics.