When Airpocalypse Met Blockbusters: The Impact of Air Pollution on Box Office
2018/09/18
研討會日期 : 2018-09-18
時間 : 14:30
主講人 : Professor Junjie Zhang (張俊杰)
主持人 : Professor Daigee Shaw
地點 : Conference Room B110
演講者簡介 : Professor Zhang received his Ph.D. in Environmental and Resource Economics from Duke University in 2008. He is currently the Director and Associate Professor of Environmental Economics at Duke Kunshan University. His research interests are Environmental and resource economics, applied econometrics.
演講摘要 : This paper estimates the ramication of air quality and theatrical market performances with daily data of Air Pollution Index (API) and movie attendance and revenue from China. It is the first attempt to assess the impact of air quality on consumption. Our data cover 827 movies shown on screens in 59 major Chinese cities during 2012{2014. Our benchmark estimations show that air pollution in China has negative effects on both daily movie audiences and revenue. In particular, a 10% reduction in API leads to a 0.33% increase in total daily audiences in a city. This result that API negatively affects daily performance of movies is robust to a number of alternative specification and sub-samples analyses.
