演講者簡介 : Professor Huang received his Ph.D. in Economics from Northwestern University, Evanston, Illinois, USA in 2006. He is currently an Associate Professor at National Taiwan University. His research fields are Industrial Organization, Microeconometrics, and Information Economics.
演講摘要 : In this study, we analyze the competition among talk show programs in Taiwan. We use a discrete choice model to characterize consumers’ the viewing decision. We find that viewers are more likely to watch a program which offers a slant closer to their own political ideology. Based on our estimation results, we discuss whether these talk show programs choose a slant to maximize their viewing rates.
