Product Choice and Market Competition: The Case of Multiproduct Electronic Plants in Taiwan
2009/06/09
研討會日期 : 2009-06-09
時間 : 14:00
主講人 : 李宜助理教授
地點 : B110
演講者簡介 : 李宜教授為Ph.D. in Economics，Pennsylvania State University (2007)。現為清華大學經濟系助理教授。其主要研究領域為國際貿易及產業組織。
演講摘要 : This paper examines the strategies of multiproduct plants in the Taiwanese electronics sector during the 1990s when the sector came under increased competition in the international market. Using plant-level and product-level data, we introduce two measures of product dissimilarity, one at the plant-level and the other at the product-level to capture the technological gaps of product pairs within a multiproduct plant. The plant-level index is used to analyze the decisions of multiproduct plants with respect to their product mix. Our findings suggest that multiproduct plants whose products have large technological gaps are more likely to give up some product lines. The product-level index is used to show that, in the face of increased competition, multiproduct plants exit markets where production technologies are farthest away from their core products and in so doing, perform better than their counterparts who continue to produce a wider range of products.
