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研討會總覽

Name Your Own Price at Priceline.com: Strategic Bidding and Lockout Periods

2009/01/20
  • 研討會日期 : 2009-01-20
  • 時間 : 14:30
  • 主講人 : 陳珈惠 小姐
  • 地點 : B棟110室
  • 演講者簡介 : 陳珈惠小姐為Ph.D. Economics，Massachusetts Institute of Technology (June 2009 expected)。其主要研究領域為Industrial Organization 、Organizational Economics。現正申請本所研究職務中。
  • 演講摘要 : This paper analyzes the Name Your Own Price (NYOP) mechanism adopted by Priceline.com. We characterize the equilibrium strategies of customers and sellers and identify the relationship between the shape of the equilibrium bidding path and the buyer’s payoff. In addition, we show that Priceline.com’s lockout period restriction, a design to protect sellers that seems to hurt customers, can actually benefit a customer in some circumstances.