A General Model of Starting Point Bias in Double-Bounded Dichotomous Contingent Valuation Surveys
2005/04/26
研討會日期 : 2005-04-26
時間 : 15:00
主講人 : Prof. Chien, Yu-Lan
地點 : B棟110室
演講者簡介 : Prof. Chien, Yu-Lan為美國加州大學戴維斯分校農業經濟博士。。
現為臺北大學資源管理研究所專任助理教授。。
其主要研究領域為HF經濟學、環境經濟學、資源經濟學、福利經濟學。
演講摘要 : This paper develops a general model that addresses the starting point bias in the dichotomous choice evaluation data by incorporating both the anchoring effect and yea-saying bias. The model is applied to a contingent valuation study that evaluated the health benefits of air quality improvement in three major metropolitan areas in Taiwan. The empirical evidence shows a strong anchoring effect but an insignificant yea-saying bias. The results show a serious understated willingness to pay if the biases in anchoring and yea-saying are not controlled.
